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Search Engine Optimization


Search Engine Marketing and Optimization 101
Monday, Oct 1, 2007
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As seen on www.titan-seo.com website:

What are the major search engines, and what do they do?

About 90% of internet searches are done on the three major search engines, Google, Yahoo, and MSN. Some individuals searching the internet are looking for information on a product or service, while others might be specifically researching companies that they would like to do business with.

The task of the search engines is to bring up relevant websites when an individual types in a search term. The results that the search engines bring up are links that go to pages on websites located on the World Wide Web.

Why isn’t my website found in the search engine results?

Your website may be buried somewhere in the results pages of the search engines, but it might not be on the top pages. When you type a keyword or keywords into a search engine, a vast number of pages are typically displayed. If you aren’t on the first few pages, chances are just about no one is ever going to find your site.

There are two ways that you can position your website to come up towards the top. The first is with natural or themed search engine marketing, and the second is with PPC (pay per click) marketing, whereby you pay the search engine each time an individual clicks on the link to your website.

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